It may not be that glamorous but one of the best ways to differentiate your business is to show your clients and prospects checklists.
See, lots of folks talk about quality, speed and accuracy but few really deliver it. If you could offer your prospects proof that you not only deliver the goods you have a 10 point system that guarantees it, well, I think your business would be the obvious choice.
Almost every business has checklists (even mental ones) that they go through to ensure the job gets done right, the order gets packaged right or the service is delivered on time. Few however, take the time to document those systems in the form of a checklist and fewer still think to use those checklists as marketing tools.
What if you produced a document that read: Our 10 point white glove inspection guarantees that your car will be spotless – and then proceeded to list all 10 steps.
How about your web site optimization process, your financial investment risk analysis, your safety process, your service punchlist. . . there is no end to the creative ways you can approach this. People love top 10 lists and checklists because they take something that is often complicated or boring and turn it into something that is simple and even entertaining.
SIDEBAR: Documenting the kinds of systems I’ve discussed above might actually be a good business idea anyway!