Pinterest is the hot, new social network that feeds people’s creativity and also shows off your products and services in a very cool visual way.
- Hold a contest. When I saw what Samuel Gordon Jewelers was doing with their “Pin It” contest, I was very intrigued. In order to win Honora Pearls, Samuel Gordon encouraged people to visit their website, pin photos of the jewelry to their personal boards, and share with their networks. Because Pinterest incorporates Facebook and Twitter, the sharing capability is automatic and the viral effect is large.
- Add the “Pin It” widget to your sites. Just like you have the social network widgets on your website and blog, you can add the Pin It widget. This allows readers and visitors to automatically share something they like on your site with their networks. This will work for content, too. It doesn’t just have to be images and videos.
- Create a company board. The site is still by invite only, but once you get in, you can create a branded board. While you’re not allowed to be blatantly promotional, you can follow the lead of brands such as Nordstrom and Whole Foods.
Granted, there aren’t a ton of applications for a business-to-business organization, but if you’re thinking about how to share your products and services visually, you’ll want to consider Pinterest. It might be behind-the-scenes shots of your manufacturing floor, the insides of an engine, oxidizer, or gauge, or how-to videos.