With all this talk of RSS, there has been a tendency to overlook an old friend, email. Years ago, some prognosticated the demise of email as a marketing tool. However, that has not proven to be the case. The two can co-habitat very well together. In fact, there are tools available today which allow RSS to be syndicated via email.
Search engine marketing expert Lee Odden recently discovered that the number three way people consume RSS feeds is through email, using tools like Feedblitz and Zookoda. He says if you’re “not offering a RSS to email option for users on your blog, you are missing out on potentially 15-30% of your possible subscribers.”
It’s very easy to set up an email subscription component on your blog. I’ll not outline any particular “how-to” here, but simply invite you to visit one of the sites mentioned above and follow their steps. Basically, you add some code which either of these sites give you to the sidebar of your blog and you’re done. The code creates an email subscription form in which readers input their email address. Once that’s done, whenever you update your blog, they receive an email listing the posts, along with an excerpt. You can even set the distribution schedule too.
A good way to set up all your RSS feed options in one place is by using Feedburner. It contains buttons for all the major RSS readers. Feedburner has its own version of the RSS to email subscription option as well.