For years I’ve used email to stay in touch with my current customers and prospects. Every time my monthly email newsletter goes out, I get a few emails or phone calls that translate to either new business, new referrals or a new business relationship.
One key is consistency. Send it regularly without fail. If it’s good, people will look forward to it. Stick with it for at least 12 months.For years I’ve used email to stay in touch with my current customers
and prospects. Every time my monthly email newsletter goes out, I get a
few emails or phone calls that translate to either new business, new
referrals or a new business relationship.
Second, don’t overwhelm people. Sending a daily email is way too much. Quarterly is not enough. Find a balance that works for your business.
Third, don’t sell. Help, inform, entertain, educate. But never sell. I send articles, motivational quotes and news. Sometimes I’ll mentions free resources or I’ll offer a free ebook or white paper in my email newsletter. Very effective.
Make it personal. Put your personality into it. Less formal is better. Keep it light and friendly but useful and relevant.
Avoid spam filters by using a well-known service (www.constantcontact.com or www.intellicontact.com). Also, use Google to become aware of current spam words that commonly get filtered out. Then avoid those words. Some websites have spam filter checks you can use for free.
Boost response by asking your readers for their opinions. Offer a survey or poll on your website they can participate in. Or, include in your email a post from your website or blog. Ask them to comment on it.
Another way is to include excerpts in your email that link to the full article on your website. Be careful though. Some people would rather have the whole article in the email.
Bottom line: Use your email marketing to help your customers. Make it a useful and entertaining tool. Use it to inform not to sell.