The just-opened urban Wal-Mart in Atlanta features an eye-catching display of Coca-Cola merchandise. Not soft drinks, mind you, but a wide variety of drinking glasses, toothpick dispensers, napkin dispensers, trays, wallets, t-shirts and knit pants (sort of jammie-like) and more — all emblazoned with the famous Coca-Cola logo.
This collection, which can be found only at this particular Wal-Mart and Atlanta’s World of Coca-Cola, evolved from Wal-Mart’s Store of the Community program, where Wal-Mart works with local communities for input regarding charitable giving and also merchandising.
In this case, says Michael Mills, Southeast regional director of media for Wal-Mart, the World of Coke — a Coca-Cola museum in Atlanta — is literally right around the corner, and, “As we worked through this process, it was a great kind of eureka moment, where we said, ‘Wow, we ought to try this. Let’s see if we can line up that relationship and put merchandise in the store.’ ” And so they did.
Another unique feature in this new citified store is a bakery and deli island where, I might add, there were several mighty tasty-looking loaves of fresh-baked bread. Atlanta’s new urban Wal-Mart is, Mills says, “the only Wal-Mart in the country that has a deli and bakery island.”
To go with all that yummy-looking bread, there is a specialty cheese section and an expanded wine selection. As I said yesterday, this is not your momma’s Wal-Mart.
Atlanta’s urban Wal-Mart — opened this past Wednesday — sits at Interstate 75 and Howell Mill Road, which is very in-town Atlanta.