Sales two dot oh. I wrote yesterday to keep tuned to this page for more info on the Sales 2.0 conference going on right now. I had this grand vision of diving into the Twitter stream, the blog frenzy, and whatever else I could find about the conference online and sharing it here.
What was I thinking? I’ve been standing on the stream bank watching the water rise into a torrent.
The best summary? Geoffrey James writes the Sales Machine blog at Bnet and shares the best stuff I found on the conference: http://blogs.bnet.com/salesmachine/?p=5086 He pulls no punches and it’s worth the entire read.
Here’s two nuggets.
“My friend (and role model) Gerhard Gschwandtner, publisher and founder of Selling Power magazine,
gave a keynote that brilliantly summarized the massive changes that are
taking place in the entire culture of selling. He predicted that 2 to
3 million sales people will be out of work because “transactional
selling” (i.e. traditional vendor-driving selling) is becoming
Geoffrey gives a summary of each presentation, which leaves you wishing you were at the event. I’ve read lots of these before and thought — glad I stayed home. Not with these summaries.
In the Social Networking in a Sales 2.0 World, my favorite presentation summary was from Anneke Seley, CEO of PhoneWorks. James writes: “She cited some examples of using Twitter. Dell got 1 million followers
for a ‘discounts and refurbishes’ tweet-stream, generating some
millions of additional revenue. She then showed how a single sales
person uses the ‘what I’m doing’ updates in LinkedIn as an outreach
platfrom to share success stories; this generates inquiries about what
he’s doing from his network.”
I guess I like a lot of this last part because I often do this and find it can get a conversation started.
Sales 2.0 ultimately is about today’s sales tools and recognizing that these tools can help you build new relationships and nurture existing ones.