It´s amazing how many businesses struggle financially not from the quality of the products or services they offer, but from the words they choose to communicate their offering. Failure to communicate value and benefits can cripple your business.
Don´t make it hard for a customer to get your company or offering. Be overt. You can have amazing improvements in your business by just being clear"?¦using simple and straight forward language, without assumed benefits or value.
Leaving assumptions in your message or offering often results in a prospect that is clueless about your value and benefits. Worse, they identify your business incorrectly and tell others you´re something you’re not.
They´re clueless, you´re broke. Neither is good.
Knowing your audience and tweaking your message to those you’re addressing is paramount to gaining new customers and repeat business.
Have you ever had a customer that was unnecessarily clueless? How did you loose them in the conversation and what did you do to get back on track?