The stock market might be having its ups and down, but adoption of mobile phones is only going up, and the time spent using mobile devices is also on the rise. In fact, in a recent survey it was found that 54 percent of mobile phone users had increased phone time by more than 25 percent over the last two years. Additionally, one in five of those surveyed said the time spent using a mobile phone had increased by more than 50 percent.
These are the findings of a new survey conducted by Azuki Systems, Inc., an interactive mobile media technology firm. The company has released the findings of its first annual U.S. mobile phone user survey, which found that usage is on the rise. One major trend in this rise is due to the widespread adoption of smart phones, and of those surveyed 62 percent said they either own or will own such a device in the next 12 months. This of course includes the iPhone, as well as the upcoming T-Mobile G1, which utilizes Google Android technology.
Some of the findings were surprising:
*Almost 80% of those surveyed said they wished it were easier to access information from the Internet from a mobile phone
*The same number said they wished it were easier to access rich media on their mobile devices
*69 percent of users felt that the long time to download and/or play media ranked among the biggest obstacles for such content.
*66 percent found it difficult to find or navigate to relevant content
“Mobile device technology, as well as mobile content and application development is on the rise. As a result, the mobile experience is getting better with access to more content, and mobile adoption is growing at a rapid speed,” said Jim Ricotta, CEO of Azuki Systems. “However, as the survey results indicated, there is still work to be done in order to deliver truly usable mobile content to today’s mobile devices. Mobile requires a different consumption and interaction model where, unlike the desktop, it is less about browsing and more about glancing to ‘snack’ on media.”
While the United States has typically trailed the rest of the world in how phones have been used, mainly because our traditional landlines have been so reliable, it does appear that U.S. mobile phone users are spending a lot more time using the device. So far much of that time is just gabbing, but other uses are rising as well.
*Texting – OMG! Of 79 percent who send text messages from their phones, 29 percent do so for more than two hours a week. That’s a lot of use of the thumbs. As expected, it is the younger users that are the power texters. And while 37 percent of those who text are 22 years or younger, there is still a bit of texting being done by those 23 to 44. For those 60 or older there is almost no usage of texting.