Here are two interesting podcasts:
The first is from Don, over at Leadership Now. His guest is the author of The Enthusiastic Employee.
We interrupt this broadcast for an entertaining commercial moment…..
As an author, particularly a first time author, I need to put my marketing hat on every day. I decided to take the advice that I often give others and look outside my industry for new ideas.
Which industry tells its products’ stories in a compelling manner and in such a way as to create public frenzy and buying binges…….
The wine industry, of course!
Taking a page from the wine industry´s marketing techniques, here is the new and improved review of my book:
High Impact Middle Management is a surprisingly complex book from the first time author who is on all the publisher´s summer party guest lists. Lisa Haneberg demonstrates an exceptional prowess to blend a product that is the fullest expression of what´s state-of-the-art in management and leadership.
High Impact Middle Management is a distinctive and lively work that’s deft enough to elude identification with other ordinary business books. It´s crisp white cover foretells the reader´s refreshing and rounded experience. Its fine, subtle undertones hold their own amongst the bold, mature, and rich substance that characterizes this fine work.
Readers will enjoy the long luxurious finish, substantial body, excellent texture, and length of High Impact Middle Management. Exceptional value. 200 cases produced. Read through 2010.
What do you think? Does this make you want to imbibe my book?