What do you and your employees do during off peak times during the day? Do you visit with each other? Surf the net? Read my blog? Well, reading my blog only takes a couple of minutes except when my ideas are so brilliant that you immediately drop everything you are doing and call an emergency staff meeting to pass along my great ideas:-)
But since I only post twice a week that still leaves you several other days in which to fill your slack time. Let me suggest two ideas that can help fill up your slack time.
First, Jackie, over at Church of the Customer, writes about a card she got from one of the salespeople at J.Crew. What if it was a policy of yours that all or certain segments of your customers were to receive handwritten thank you notes within 48 hours of the initial purchase? What if you had a database that could track certain customer segments and let you know when they hadn´t bought from you for, say, 12 months? Jackie gets a $10 gift card. I´m betting she spends A LOT more money there when she goes to redeem it.
Second, how about calling customers to thank them for buying from you. In the B2C world you have to be careful that your phone call doesn´t ruin a surprise, but that can be avoided by engaging the customer in a conversation and practicing your listening skills.
So you´re too busy to have slack time. Set a weekly goal of writing X number of thank you notes and calling X number of customers.
Caution: Approaching understatement–> It will be worth your time.