By JENNIFER SOONG
“The glass is always half-full at Life Is Good. The New England-based outdoor goods company, which brands the simple catchphrase on T-shirts, hoodies, baseball caps and other gear, is celebrating its 10th year of bottling optimism.
Optimism, you scoff? The founders of Life Is Good, Bert, 40, and John Jacobs, 36, have long silenced cynics with an upbeat attitude and dogged determination. Winning fans through word-of-mouth popularity, the Jacobs brothers are now retailing more than $24 million worth of merchandise a year, a sure sign they are spreading good vibes around the world.”
– Simple messages are the best. The ones that people can grasp without thinking or wondering about the meaning of the message. Who doesn’t understand the message ‘Life is Good’. In your business look for the simplicity and promote it. If you have a complex product what is the simple idea behind it? A car is a complex product from usage to financing yet car companies promote with a simple message that usually includes freedom, enjoyment and attraction of the opposite sex. Who wouldn’t want one of those car things! Life is Good has found out that a simple idea presented with a simple message has indeed made life good. -ed.