Everyone seems to be “on” Twitter, but I suspect that most of those
“on” Twitter are really not using Twitter to its maximum potential in
I guess like most of you, it kind of grew on me. I created my
profile – and did nothing. Heard about Twitter a bit more, and then
checked my profile again. And did nothing. But then over time I started
trying to “follow” the conversations of my followers and was soon
If you want to get the most out of Twitter, either as a sales tool
or as an intelligence center, you’ve got to go beyond the Twitter home
page and ensure that you use the tools to really make twitter a
powerful system of productivity for your business.
One of the tools that many power users use is TweetDeck which lets you manage multiple Twitter accounts.
I’ve found the most productive way to use Twitter is not necessarily
directly following people, nor by posting things so my followers can
read them. Using Twitter as a news feed to keep up with information, of
importance to me is the best way I’ve found to use Twitter.
The New York Times writes At its best, the social medium is a
perpetual, personalized news service about topics of your choosing —
whether health care reform, tech news or the latest episode of “Gossip
Girl” — filtered and served to you by people who care a lot about what
you care a lot about.
Even the most prolific users say Twitter has become more useful
as a way to tap in to the discussions of the day than to broadcast
their own thoughts. And once you get pulled in, you might just find you
have something to say after all.
Some other ways to use Twitter are by using the list feature: The NY Times writes Someone
could separate celebrity users, owners of food carts in New York or
tech pundits, for example, so they get an unadulterated stream of news
on only the topic they want at that moment.