Twitter If You Have a Reason
I’m totally intrigued by social networking, probably because I’ve always loved the serendipity involved in any kind of networking. But I’m also baffled sometimes as to why people twitter, how they have so much time to read all their linked in alerts, and why perfect strangers (well, almost) will share some fairly intimate details with each other.
But I’ve determined that all this wondering is a bit of a waste of time, because meanwhile these social networking sites are becoming more and more popular. I’m beginning to understand why. If you have a good reason to twitter, then clearly it makes sense, but like a lot of situations it’s difficult to see the use of something if you can’t identify a benefit.
Sometimes you’ll make a discovery quite by accident. Perhaps you’re in the middle of a conference call with your colleagues scattered across the country and somebody floats a new idea that everyone’s excited about and then, but only then, it becomes incredibly clear that this new idea might get a boost if you begin a little flirtation with, say, Twitter. Or maybe somebody says, “You know, I think I’ll begin using my LinkedIn account and ask some people if they have any experience with something like this . . .”
The point is: for those of us who might be feeling a little anxious and even somewhat reluctant (suspicious?) about how social networking can help us become better publicists, well, we’re not alone and we’re not necessarily losing any race. The really cool thing about doing publicity is that conducting our business the old-fashioned way, through real contact with human beings (occasionally on the phone even!), still works.
Don’t forget that as you make your way through this new social networking revolution.