Twitter keeps getting more popular, more useful and more valuable to
companies. It is becoming a rock star in the world of customer
But many people are skeptical, or at least unsure. Is it mostly
hype? Will it fade away? Or is it a serious tool I should be using in
Here are six reasons you should consider using Twitter to serve and connect with your customers.
1. It will bring you closer to your customers.
Twitter’s number one strength is its ability to connect people in
real time. It does this better than any other tool and it keeps
getting better. Hundreds of companies are already using Twitter to talk
with their customers.
Twitter can make it easy, convenient and fast for your customers to
communicate with you. That’s what customers want. Why not give it to
2. It will make you smarter.
Twitter is a living breathing up-to-the-microsecond database of
knowledge. You can use it to quickly and easily learn what people are
saying about your company, your brand, your product, your industry,
your competitors and almost anything else you can think of.
And the tools available to mine this data from Twitter get better
every day. Once you learn how Twitter and these tools can work for you,
it becomes easy to monitor the pulse of your industry using Twitter.
3. It can put you ahead of your competitors.
Because Twitter is new and not yet mainstream, most businesses are
not using it. Many will take years. (I still know of some companies
that don’t have email.) But because it is already a proven tool to
communicate with customers, it can give you a big competitive advantage.
Depending on your industry and location you could be way ahead of your competition if you become knowledgeable of Twitter and its benefits.
4. It’s cool.
Okay, I know coolness is not typically a good business reason to try
something. But in this case it might be. Because Twitter is hot right
now, your company can get a brand boost in the “we’re up to date with
new stuff” department.
It tells people (customers, employees, potential customers, media)
that you’re not out of date. It says you’re in the game and in the
know. And it gives you a reason to start conversations with people.
It’s something people are already talking about so you can use it to
become part of the conversation.
5. It’s free.
Like coolness, “free” is usually not a compelling reason to start
using a new tool for your business. But we’re in a challenging economy.
We all need to be smart in how we use our resources. Investors,
customers, even employees like to know they’re associated with a
company that spends its dollars wisely.
Twitter’s reach and influence is growing daily hourly. It’s value is growing just as fast. It would be short-sighted to ignore something this big that doesn’t cost anything.
6. It’s new.