When you think of Twitter,
you may not think about list building. You probably think about instant
messaging on steroids, building relationships via 140 character
“tweets” that connect you to your followers and allow them to get to
know you and your business.
And, Twitter can be used as a tool to build your email list as well.
Just like offering an “ethical bribe” to your web/blog visitors if
they sign up for your ezine, you can offer Twitter followers a free
report or e-course as a thank-you gift for following you. What’s the
difference? Following you on Twitter is much the same as subscribing to
get your ezine.
The reason to get followers on to your list is so you can develop an
even deeper relationship with and help move them to engage with you
deep by becoming a client or customer.
So, how to you put this in place?
Here’s how I’ve done it. I just set this up so I don’t have numbers to report yet, so we’ll see how it goes.
First, you need to set up an account on Tweetlater.com.
This great application allows you to set up what is essentially an
autoresponder for Twitter and send an immediate welcome message to new
NOTE: you can set up the welcome
message to be delivered as a public message or a direct (private)
message. Set it up as a direct message.
What are you going to give away? I decided to offer a report that we
normally only sell, so it’s not available anywhere else for free. It’s
a 44 page, detailed, edited transcript about how to use a blog to write and market a book. We, The Blog Squad , were interviewed by our mentor Tom Antion. The value is $37.
Whether you’re selling or giving something away, you need a system to collect email addresses and deliver the product. We use KickStartCart. I set up:
- A series of autoresponders to thank the person for requesting
the report plus 3 follow up messages with more useful info and ways
they can learn more about The Blog Squad
- A $0 product that delivers the report digitally. It’s secure so only the person who makes the request can download the report
I also created a simple web page where the new follower is directed
to get info about the complimentary report and a second web page they
are directed to after they submit their contact info, thanking them for
getting the report and giving them an unannounced extra bonus!
Next, I logged into my Tweetlater account and set up my welcome
message. You only get 120 characters so you must be creative,
especially since you have to include the URL for the web page that they
go to sign up for your report.
Thank the person for following and give them the info to get the report.
One more important step.
You must update your Twitter profile to let prospective followers know you have a gift for them!