Those who Twitter, beware. The Chicago Tribune reports in
today’s paper that word of mouth, via Twitter, can now influence the success or
failure of a new movie. According to some moviegoers, tweeting one’s opinion
about a movie often happens right after a viewing as in as soon as a moviegoer
leaves a theater. As you might
already know, “Bruno” and “G.I. Joe,” two movies that were expected to do well,
somehow underperformed. People in the biz seem to think that the results could
have something to do with what’s happening with social networking, another
reason why we should all maintain some awareness of how our clients may be
viewed in various places like Facebook, Linked in, and, of course, Twitter.
to the article in the Tribune, studio heads and others in the industry are
worried that moviegoers will begin to Tweet during the opening credits. I can
see that happening. All of this social networking and blogs (like this one
even) are giving “regular” people first the opportunity and now the power to
influence other people’s behavior. Maybe the production companies will protest
and ask Congress to enact a law prohibiting moviegoers from sending messages
during a movie. Who knows?
what’s next? The old if-you-can’-beat-em-join-em, that’s what. One company,
Weinstein Co, entered the fray by packing a screening “with people who won
access via Twitter. The Tribune reported that the company also “staged ‘the
first ever Red Carpet Twitter meet-up’ during the movie’s premiere at Grauman’s
Chinese Theatre in Hollywood,” which, naturally created lots of buzz via, you
guessed it: Twitter. More next time.