My good friend Bill Flitter, CMO and co-founder of Pheedo.com, a company that provides ads in RSS feeds, recently reported that “Tuesday is the most active day in RSS.” He based his findings on extensive study.
Because RSS feeds are an integral part of every blog platform, can we extrapolate from his findings that Tuesday is also the day most people read blogs? Though I lack any empirical data to support my conjecture, I’d say probably so.
Think about it. Most people do a great deal of their Internet searching during work hours. (Don’t tell the boss!) Since Monday tends to be a catch-up day on reading email sent over the weekend, and planning for the week ahead, it seems reasonable that Tuesday would be a good day to catch up on reading blogs. (I know I don’t get much reading accomplished on Monday. I’m still recuperating from the weekend!)
What does that mean for you in terms of posting? I would say if you only post once per week, Tuesday might be the day you should do it. Of course, why only post once per week? Three to five times per week is optimum.
It used to be in the days before RSS and blogs, when email was king, that Tuesday was also the best day. Then, it shifted to Monday. Now, no one day is best, according to MarketingVox. Maybe that’s due to crowded inboxes and a constant flow of spam, I don’t know. (But, email marketing is not my domain so far as this blog is concerned, so let me get back on track.)
I’m going to be watching my stats tracking software for the various blogs I manage even more closely to see if what Bill reported about RSS is also true of blogs. If a trend develops, I’ll be sure and let you know. In the meantime, if you have any thoughts on the matter, please feel free to leave a comment.