That’s right. No purchase necessary. These vending machines, called the Boobox, and created by Fosfor, a Belgian marketing agency, dispense free samples. And you don’t even have to sit through a 30 second ad.
Users simply send a free SMS and receive an activiation code in response. That code allows access to the free sample.
And get this, the machines even have coolers so they can dole out refrigerated items
Appearing currently in Belgian train stations, there’s no word yet on a US rollout.