I spent the day yesterday cleaning all of the furniture out on the deck. Cushions, chairs, umbrellas. All told, I spent about five hours on this annual chore. I hate doing it.
But it’s a necessity.
At about 6pm, as I sat on the patio looking out at the deck, I was able to enjoy the fruits of my labor. A glass of wine in hand, I savored what I had created. I do it for me. But I do it for others too. People love coming to our house. Because it’s comfortable, because it’s relaxed, because they can forget about their own lives and just enjoy being.
So why can’t retailers offer these types of experiences? What don’t retailers care about their stores like they care about their own homes? It’s one of those age-old questions. Over the years, I’ve heard so many managers tell employees they need to treat the store like their home.
Well, it doesn’t work that way. You can’t make someone feel something. You have to lead and allow them to create their own experiences. To feel like they’re contributing. To buy into what you’re trying to create. You’re the one who can give your employees the ability to feel like your store is their home too.
So how do you do it? It’s called responsibility. And it’s called accountability.
When was the last time you allowed an employee to change something in your store? In fact, when was the last time you solicited employees for their input? When was the last time you allowed an employee to take on a project so they felt like they had additional responsibility outside of the day-to-day tasks of their job?
Give employees the ability to take on more, and they will. Soon enough, they’ll be coming to you with great suggestions based on their experiences. Or better yet, the experiences of your customers.
How are you creating a great team?
For more great news, insights and retail trends, follow me on Twitter.