Here’s the crux of my beef: why do so many folks use services like sitemeter, but lock it up so others can’t see the stats? It’s not like it’s your password file or anything, it’s just the stats. Pretty much the same stuff I can find via the technorati link that’s often right next to the sitemeter icon! Or PubSub. Or Google. Or Feedster. Or Alexa. You get the idea. I don’t understand why people lock that thing up. If you really want to be so secretive, at least have the decency to find a stats service that’ll let you track stats without an icon so you don’t tempt us with forbidden fruit. Or cough up the scratch for the invisible sitemeter option.
Here are some reasons why you might consider being more transparent with your stats:
- You really aren’t that paranoid after all.
- Transparency is the key. If you say you’re hanging it all out there for the world read, but you lock up something as simple as your stats, what’s the message? (hint: it has something to do with trust)
- Stats are a fun diversion for your readers. It shows them who else visits, from where, how often, etc. You want your readers to be happy, don’t you?
- It bolsters your reputation. When people read your stuff, they form opinions about you. Those opinions form the basis of your reputation. Allowing access to your stats complements your reputation, since your readers can form further opinions about you based upon who else reads/links to you, etc. Of course, if you’re writing about international spy secrets, or the Illuminati, then definitely lock up your stats. In fact, you’d better password protect the whole site!
- You don’t want to seem petty. When sites like Instapundit, BoingBoing, etc, divulge their stats, you just seem silly for locking yours up.
So c’mon, unlock that thing and throw away the key…