My mechanic has me trained. When I take my car in for an oil change, he places a sticker in the upper left hand corner of my windshield to remind me what date and mileage I should have my next maintenance completed. But every once in a while, he forgets to put the sticker on the window. Then I have to remember the date and mileage details.
It’s a good thing to train your customers and clients and it can help you pump up your bottom line. But if you choose that route, it’s important to follow through. Because my mechanic occasionally forgets the oil change sticker, he shifts the burden of that “perk” to me. On top of that, it could cut into his business if I delay the maintenance because I’ve forgotten when the car is due. And if he forgets stickers on several cars…well, you get the idea.
Training your customer when and how to do business with you helps both them and you. But make sure you have a mechanism to help you follow through. Unmet expectations have a way of driving business to your competition.
Tell me what you’ve done to train your customers to do business with you?
Need more help?
Every small business owner should have a copy of David Frey’s Small Business Marketing Bible. It is such a comprehensive tool for helping you grow your business. It could be just the right tool for you.