Yesterday we looked briefly at what a wholesale trade show is. Today, let’s look at one of the ways wholesale trade shows are used. One of the reasons many business buyers attend trade shows is to research and discover new product lines. Often this is the sole purpose for the buyer, other times it is combined with other activities.
Wholesale trade shows represent a significant investment on the part of the sponsoring companies. It’s their job to provide a tremendous scope and variety of products on display and they usually do just that! In addition, companies will often use trade shows as an opportunity to introduce brand new products to the market.
If you sell a particular product line on the web and/or on eBay as your home based business, this can give you a chance to browse products that may not be familiar to you. Each booth at the trade show will be staffed by at least one knowledgeable representative and you can use the opportunity to discuss the product line and learn all about it.
Keep in mind that supplier exhibitors at trade shows like to push their product. They will offer incentives for you to purchase from them. With new, untested product lines it’s a gamble to make a purchase however. Tomorrow we’ll cover a safe way to use trade shows for product purchasing, but for new product research, I like to remain in ‘discovery mode’ rather than ‘purchase mode’.
You can usually find WiFi access at wholesale trade shows. This means you can bring a notebook computer and do some online product research while you’re there. If an exhibitor tells you “this sells really well”, take that with a grain of salt until you’ve had a chance to see for yourself or until you’ve researched it appropriately. For techniques on researching product (particularly for the eBay Market) please see the Guerrilla eBay Research System.
Unless you really love product research, you can easily burn out if this is all you do at a trade show. Try balancing out this activity with purchases or seminars. We’ll cover these in the next few blog posts.
Tags: Trade Fairs, Trade Shows, Wholesale Trade Shows, Wholesale Product Sourcing