If you were marketing towards the teenage car buyer, MySpace would be a great way to get out the message that your car is hot stuff. Toyota, long an ‘innovative advertiser’ has decided to place strategic ads on the sign-up page of MySpace.
What you can’t tell from the video is that when you click on the learn more button you get their MySpace page and not their Yaris page, which is also innovative and I have blogged about it here. The page is clean, which should stand out from most MySpace pages, and it draws attention to their upcoming video contest. Participants are being asked to send in ‘the best’ video. They don’t offer up themes, so virtually whatever they deem the best will win. They have a collection of random submissions that you can peruse for inspiration.
The site details the passion amongst current owners, via the forums and comments, and we all know passion is catching… They start with strategic placement to a targeted audience, draw you in with humor (via the CartoonNetwork stars) or tech-lust (mp3 player spot), engage your attention with the video contest and then convert you with the passion of their current owners.