New School Marketing has two lists of note for network marketing (NM) companies. The first is the Top 50 Network Marketing company list. This list is comprised of well established network marketing companies (older than 5 years). The other list is the Top 40 Startup Network Marketing company list. That list is comprised of those network marketing companies younger than 5 years.
These lists are arranged by the business website’s Alexa ranking. Alexa reports on traffic to websites and scores their traffic levels accordingly. While there is some controversy about Alexa’s reporting, it is often used to gauge the importance and strength of web-based businesses.
While a strong online presence is one measure of a network marketing business, it’s not the only one. If you’re looking at network marketing as a possible home-based business, you should also keep other things in mind.
Financial Strength – How strong is the company financially? If the network marketing is publicly traded, that information should be readily available for you (or your financial advisor) to review.
Lack of Legal Problems – Network marketing companies are notorious for getting into more than their fair share of legal trouble. Often it’s with the FTC, but it can also be the FDA or civil lawsuit problems as well. Too many legal problems can sink a company so check into their legal problems. Most of that information should be available online.
Market Saturation – A classic dilemma in any business is market saturation. That is the point at which the product or service has reached its pinnacle of the sales cycle and will begin to decline. If the network marketing company is a single-product company, this could be an issue. But they have a wide breadth of products, they may be riding the market properly.
If you are researching network marketing companies for your home based business, these are great lists to start with. But dig a bit deeper before you get too excited about any one company and dive right in.