It’s the biggest shopping weekend of the season. Here are five tips to capitalize on the crush of traffic.
Nothing’s easier than grab and go gifts. Pull items together to create gift sets and prominently display them in a feature area. You don’t even have to give a deal – it’s the fact that you created a grab and go gift set that will make the customer buy. Even better, pre-wrap some of these. You can read more about pre-wrapping gifts for grab and go on a former blog post.
Nothing frustrates shoppers more than walking into a store and not being helped. Add staff to (most importantly), direct customers and interact with them (read: be there to sell and upsell to them). Extra staff can restock, check customers out, package/bag items being purchased, etc. The extra payroll will pay off easily if you’re busy.
Pull Impulse Items To Key Areas
You should have a Stocking stuffer display by now. But now’s the time to “stack it high and let it fly.” Build displays in a few places in hour store that are full of great little stocking stuffers and inexpensive gift and impulse items. People love to browse this stuff. So make sure you’re in the game. Don’t forget about the cash wrap too. Check out this video about stocking stuffers.
It’s the last big weekend. If you brought items in that aren’t moving, mark them down now to get them out the door. Make sure the markdown is enticing enough (no one’s going to accept 20% off on something they don’t want anyway). So make sure you’re at 35-50% off or more depending on how desperate you are to move the goods. Try not to lose money when you take markdowns. And clearly mark the “sale” area with signs.
Market Through Social Media
Nothing gets the word out quicker than social media. Run a special deal to drive traffic during slower times periods or simply let customers know your top five gifts that are selling. Or remind them that you have a selection of 100 great stocking stuffers. Whatever the message, make sure you’re letting customers know instantly so you remain top of mind.
How are you going to capitalize on the holiday shopping crush this weekend?
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