can you learn from your existing customers? A lot, as it turns out.
of the best things you can find out is what it is that people really think your
company offers, which is the most valuable piece of information you could know.
Companies pay consultants like me thousands of dollars to do customer studies
where we find out not what they think they do, but what their clients and
customers actually feel that the company does. This is so important because so many organizations
are not clear on the value that they bring, and definitely throughout an
organization there can be as many opinions as employees.
addition to learning what the real value is, a business can identify how they
are doing and how satisfied customers are. Customers can offer valuable
suggestions, and even through complaints can help make a company better.
do you find out?
them. Offer a reward for completing a survey.
if they would be part of a “roundtable” of experts on quality
assurance or other topic.
in touch with them.
by communicating you will learn more about what it is they need and want.