Do you have systems that support your efforts? I worked with a business consultant once who asked me to write down all of the systems that I use to support the growth of my company. It is a great exercise to do so that everyone involved in your business is aware of what is being tracked and how a watchful eye can spot patterns as well as inconsistencies.
very least, track all prospective customers in a web-based CRM or pipeline
tool. These modern, Web 2.0 programs will allow you to easily update
information on the road or anywhere you can access the internet. Don’t just
have a database that collects information, have a tool that shows you what
stage your sales opportunity is in, and have a way to send out email and other
Keep a good system in place to support your business plan
and your marketing plan.
Need a business plan? There are many options. Drop me an
email and I’ll send you several no or low cost options. Do you have a marketing
plan? Are sales supporting these plans?
At the start of each week, determine the actions you need
to take to increase revenues. At the end of the week, review what you did and
how you hit your goals. Track this. Use a whiteboard, or track it on your
computer. Review whether you are focused on your target market and whether you are
making progress. Remember, you can’t
improve what you don’t measure – at least not consciously. Make it easy on
yourself and find all sorts of ways to measure your progress.