There are smarter things to do with your time when building a business that you should know about. If you do not know about any of these items, you are in luck, because we will be dissecting each area in depth prior to the post-Labor Day rush that happens each year. Suddenly, everyone wants to get back to work in a focused manner to kick-start more revenues before the end of the year.
Sadly, those who do not buckle down until next month are missing out on a great opportunity to get organized and plan for the final months of 2007 now, while things are a bit slower.
Try not to be a late starter. Think now about greater profits, higher customer retention rates, and happier employees. If you are a solopreneur, think of a happier business owner.
Here are 10 strategies for growing your business when you provide services (and/or products) to other businesses: (note: if you sell to consumers, these apply too)
1. Get your value figured out — it is most important to your success
2. Decide who fits your model — who are your best prospective customers
3. Understand your strengths, and focus on them.
4. Focus on asset-based thinking rather than deficit-based thinking
5. Prospect to warm leads and more probable-prospective customers
6. Grow your alliance network like a big web, and nurture it often
7. Appreciate existing customers and learn from them
8. Create systems and tools to track revenues, profits, expenses, and other metrics
9. Get great at selling . . . overcome the “selling is bad” mindset
10. Creatively build products, services, and the business as a whole
Tomorrow we will dive into #1 and work our way through the list. As always, reader comments appreciated and encouraged — legitimate ideas, resources, and comments from business owners are wanted.