As many of my readers know, I edit a research section for Anita Campbell over at Small Business Trends and I’ve recently been asked to become her community evangelist (I’m honored). So, I’m pretty active over there and a regular reader, obviously.
This post by Laura Delaney really caught me, though, and I had to post on it here. The Top 10 Global Trends for Small Business for 2009 had two items that stood out for me, although the entire piece is excellent and worth contemplating.
“#5. Twitter will replace the “call me” statement with “Twitter me” due to technology, convenience and time constraints.”
I know she’s right. I was on Twitter, off Twitter, on Twitter. While I know the recent hope has a lot of people jumping on board who won’t likely stay on board. It has real value that can only be understood if you know the difficulty of communicating in our world of constant noise. Some would argue that Twitter further increases that noise, but if you think about Chris Anderson’s Long Tail theory (okay, maybe it isn’t his theory, but he wrote a compelling book on it!) – that’s part of what’s happening in the marketing world. So much noise and niche audiences develop as a way to screen noise and hear what’s relevant. Twitter allows that.
“9. Trusted crowds will become profitable clouds.”
Trust and attention are part of the new economy and there’s a dearth of both. If you can figure out how to create trust within your networks, you’ll profit. That’s Laura’s point, I believe.
Either way, take a read of this post and let me know what you think. You can email me via this blog, or directly by going to my site.