Using Hoovers, Jigsaw, LinkedIn and
other paid and free resources to find out corporate data is good.
However at times you need to dig deeper, and you find yourself scouring
web sites for corporate data, such as information on senior executives.
Broadlook Technologies, Inc.
Profiler is a powerful tool that takes away the time consuming process
of manually clicking through page after page of company websites to
find key contact details of top professionals. Their product, Profiler,
analyzes the web pages linked to in a company’s URL and takes in the
names, titles, email addresses, phone numbers, bios, media mentions and
more of the company you are researching and imports it into your own
CRM or sales database.
For those of you using Hoovers, Broadlook has a new product,
Profiler X which does all of the above, but also analyzes Hoover’s
information on the company(ies) you are researching.
What I find quite powerful about Profiler and Profiler X is that
these products also look through “non-traditional” online repositories
of data, such as social networks.
You can’t afford to buy every technology on the market, and in fact,
some software is downright expensive. However, maybe you are selling
high-end electronics, or pricey software, hardware or infrastructure
equipment for buildings. Investing money to know who the key executives
are in the companies that you feel would be ideal customers for you,
could be worth it.
Many people waste a lot of their time FINDING leads and knowing
about them. A tool like Broadlook’s Profiler helps you get all the
information you can on a lead or propsect when you find them.
I often get calls from sales people, wanting to sell me all sorts of
things (water, cleaning services, oil). This is because they have not
taken the time to know more about what I do. They probably don’t have
the tools to help automate their sales research before lifting up the
phone or mailing an expensive package to me – that I’ll just throw away.
What about your sales efforts? Are you wasting time? Could you do better? Could software help?