After catching wind of an exciting new competition for inventors, I caught up with the creator’s chief marketing officer, Scott Keogh of Audi of America, to get you the real scoop! Although the contest ends in a little less than a week, I thought the “Tony Stark Innovation Challenge” was far too cool and interesting of an opportunity not to share with you. Using the messages behind “Iron Man 2” as inspiration, Audi has challenged inventors to express the idea that better living can be achieved through technology.
“The partnership between Iron Man and Audi celebrates our shared focus on innovation. This contest allows anyone with a great idea to not just express it, but also potentially make a difference within his or her industry. We encourage contestants to think outside of the Iron Man story and develop ideas and submissions that could realistically be developed in today’s world. The guidelines are purposely broad as to not restrict the creativity of our participants,” Keogh explained.
As Keogh explained to me, submissions will be judged by a number of criteria, including: the innovation’s ability to make the world a better place by solving a problem or improving an existing solution and to articulate and demonstrate expertise of the “better living through technology” philosophy; it’s scalability and adoptability to potentially change the way we live; if it showcases innovation, adventures, and intelligence worthy of Audi and Tony Stark; and its appeal to the general audience (viewer ratings will help determine top entries).
In order to enter the contest, consumers must submit their ideas in up to two-minute videos. Participants then must rally members of their social media networks, such as Facebook, Twitter, and MySpace, to rate, comment, and discuss their ideas.
“The winner needs to demonstrate not only an idea with innovation and intelligence, but also the ability to market it,” said Keogh. The response that the innovations generate within the online community should be a good indicator of what kind of responses the product is going to receive in the marketplace – and they’ll help determine the winner!
So if you’re interested, plan on rallying your friends – and quickly.
“The video submission period starts April 28, 2010 and ends June 9, 2010. The voting period starts April 28, 2010 and ends June 13, 2010. Approved submissions will be posted to the site within 48 hours. Users can rate video submissions once per day, for the length of the contest participation period on a scale from one to five,” said Keogh.
In addition to a bunch of other sweet gifts, the winner will receive $15,000 in funding to develop their concept, and retain all ownership of his or her idea.
Stephen Key is a successful award-winning inventor who has licensed
over 20 products in the past 30 years. Along with business partner
Andrew Krauss, Stephen runs inventRight,
a company dedicated to educating inventors about selling their ideas
and the skills needed to succeed. You can listen to the weekly radio
show on inventing. Get In The News, list your invention to have media
outlets find you for news stories.