Conversations with Experts presents…
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The Power of Approachability
Wednesday, April 5, 2006, 8:30 p.m. ET – FREE
Guest Expert: Scott Ginsberg, Author, Speaker, That guy with the nametag
APPROACHABILITY is the defining characteristic of successful communicators.
* It helps your front line create unforgettable encounters
* It makes your customers feel comfortable and confident
* It allows your employees to communicate openly and effectively
* And it makes you a person that other people are magnetized to, want to do business with and will tell their friends about
The bottom line is: approachability magnetizes people. It derives from the Latin verb apropriare or "to come nearer to." So that means it’s proactive AND reactive, which means it’s all about taking (or inviting) that first step.
Scott Ginsberg is a an author and professional speaker who helps companies and organizations MAXIMIZE personal and professional approachability – one conversation at a time. He is the only person in the world who wears a nametag 24-7-365 to encourage people to become friendlier and more approachable, an he’s been recognized by CNN and USA Today as "The World’s Foremost Authority On Nametags," quoted as an expert on approachability in The Wall Street Journal and COSMO, and featured in Ripley’s Believe It Or Not.
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