The busiest day in the restaurant biz is upon us. This is the one day love transforms itself into food, flowers, chocolates and champagne as a national phenomenon. And, nothing is more important, today, than pampering the customer with professionally friendly, sincere customer service.
Today, Cupid becomes your PR Agent for the rest of the year. Make it an unforgettable moment and customers you have never before seen will remember you for life. If your staff is ready, the service impeccable and the food delightful, your restaurant will find a way to the customer’s heart on this day of love.
Restaurants are a showcase for creative, edible brochures used to attract future business. Make sure your staff is constantly aware that good service and great food, in an enjoyable ambiance, mixed with professional hospitality, consistently leads to bigger and better things. Primarily, catering business.
And special days such as today, are a magnificent way to impress a couple that may not only have stars in their eyes, but wedding bells in sight. Do you think that they may consider using your restaurant for a reception after the wedding? Of course they would if the food and service are worthy of a galaxy of stars.
If your restaurant is too small for a reception, focus on hosting the rehearsal dinner. Usually one of the costliest events in a wedding after the reception and the flowers, it is a tremendous way for a restaurant to become part of the festivities.
Aside from wedding bliss, restaurants host corporate parties, executive lunches and dinners after sporting events all the time. And, it is a fact that wives frequently direct husbands on where to host an event.
Yes, Valentine’s Day is one of the busiest days in the business. It can also lead to bigger and sweeter things in the future for the savvy restaurateur who reminds the staff of how important great service is on this particular night.
We all know if one little thing goes wrong over the course of the evening, the restaurant could be to blame. Tonight, keep everyone focused on their sections, make sure that nobody gets overwhelmed with the amount of customers and remember to have a back-up plan just in case things do go wrong.
That complimentary glass of champagne, or that “dessert on the house” will heal mistakes and surprises before anyone leaves the restaurant.
And most importantly, make sure everyone, including the staff, has an enjoyable evening and maintains love in the air.
Happy Valentine’s Day.