I came across a good article about garnering press coverage by John Jantsch of DuctTapeMarketing.com fame.John’s blog is full of great insight for marketers and he also uses a great tool to get more visitors to his site through submitting bylined articles to different article sources on the web
I found the article on PR through a Google alert and it has some fantastic tips for PR.
John’s “Step 4 – Create a PR calendar and assign a PR theme and goal for each month. Focus on one publication or one writer and you will be amazed at how much you can accomplish. Remember to target editorial calendars (Publications will often assign themes to a month. Match your pitch to their theme.)”, is really good advice.
I typically tell clients I’m doing PR for to first give me a wishlist of pubs or blogs they regularly read and would love to be featured in. If you build a wish list, it really puts into perspective where you want to target and you’d be surprised at how few reporters you really need to reach out to in your vertical to get some coverage. Reporters are always looking for good news angles and strong media pitches so if you work hard, you have a good chance of getting covered.
I’m a big advocate of thinking big and putting your energy toward obtaining the highest targets. It takes awhile with bigger publications but you just have to keep trying. As John says in his article, “the more they write about you, the more they’ll write about you”. But the only way to get it going is to start to send some news to folks you want to write about you. Take that leap!!!
Also, John makes a great point about sending hand-written thank you’s. I’ve said it many times, and so have others, but always say thank-you.
So thank you for reading. Have a great Tuesday.