We’re outlining tips 4 through 7 on reaching bloggers for possible coverage!Tips 4 – 7 of the Top Ten Ways to Reach Out to Bloggers
Tip #4 – Make the virtual connection via your blog first. Send a note to the blogger making them aware that you covered their blog. But always keep Tip#2 in mind. Do your research and don’t note bloggers on your blog if there is no relation between the two.
Tip #5 – Utilize Technorati.com to build your list of blogs to target.
Tip#6 – Send you news on a timely basis in relation to the blogger’s schedule, not yours. If you know for instance on Thursdays they always review new technologies, new books etc. then keep that in mind when sending news. (Tip – Don’t send it the day you want it covered!)
Tip#7 – Let bloggers know about the beta! What this means is it’s good to give bloggers the scoop on things early and count them in as part of your PR push. It’s a mistake at this juncture of relationship focused PR and marketing to do anything but!
Looks for Tips 8 -10 tomorrow!