With the holidays descending rapidly upon us, many agents use this time of year to drop off their business radar, attend to family gatherings or simply take stock of the year’s business results.
Historically, the fourth quarter is a quiet one for Realtors®, though I’ve found it to be a particularly productive segment of my business. Sellers tend to be more motivated and flexible on pricing, buyers are earnest, and agent competition diminishes as ranks thin in the office. Furthermore, the activities you pursue during these months relate directly to the volume and quality of your first quarter and beyond. (see <a href=http://www.allbusiness.com/finance-insurance-real-estate/real-estate/4941731-1.html>Business In The Fourth Quarter: Priming Your Pump For a Productive First Quarter in 2008</a>) So, don’t let the short days, dark nights and cold weather lull you into complacency. Now is the time to analyze 2007 with a critical eye to what can be done better in 2008.
I intend to enjoy the Thanksgiving break, returning to the office on Monday, fired up and ready to evaluate my own business’ performance. I look forward to sharing some of that process with you. In the meantime, happy holidays to you, and may you not find yourselves trapped in any airports over the coming days.