The Restaurant Blog
It’s difficult to face the reality that we are fast approaching the longest day of the year. If we use the restaurant calendar, June 21st marks the date that I always used as a benchmark for clearing up the bills from the year before and achieving a break-even position for the past six months. Seldom did I have everything paid by this date from Q-1 but I could see the light in many instances. That always gave me hope and enthusiasm for the second half of the year.
This year though it may be difficult to look optimistic as gas prices have skyrocketed across the country boosting the cost of food in just about every category from milk to meat to flour.
In a recent conversation with a restaurant owner in
So what is the answer? It is apparent – fine tune the menu, call for an extra effort from your management team and attempt to trim payroll as much as possible. By taking these steps you should be able to weather the storm that lies ahead. However, this will not be easy.
In speaking with owner’s across the country the difficulties facing many have never been proportionately this stressful. Nor this financially complex. Keeping the balls in the air and the trucks rolling to the back doors with product while facing cash flow problems is a task that few can handle. Yet, it is imperative to take measures to attract customers and lower costs.
Having lived through inflationary times like these before I know this is the perfect opportunity to reposition and reinvent yourself and your concept. Don’t be afraid of lesser priced entrees. Start them on the “specials menu” and slowly integrate the popular ones to your regular menu.
Don’t be hesitant to offer specials at lunch when you never did before.
It doesn’t take a culinary genius to see the line at Taco Bell and realize that the 89 cent sign in the window is working.
And although you can’t commit to this type of culinary marketing ploy, it is definitely time to get away from the 25.00 entr?e and introduce a pasta special that will appeal to those in the neighborhood or those who may just want to stop on the way home from say, a Sunday drive…..