Many small businesses never get much past startup phase. For a variety
of reasons, they stall out before they are profitable enough to sustain
themselves. I’ve seen it happen too many times.
So, here are three easy yet valuable tips to help any startup and, in fact, any business be more successful.
Startup Success Secret #1:
Know what you do for your customers
This is the foundation of
your business. Everything flows from here. You need a crystal clear idea of how
you help make people’s lives better. If you know what you do for your customers then you know who your target market is
and what your message to them should be.
Startup Success Secret #2: Be
the best in the world
Being the best in the world
really means offering something to your customers no one else offers. To do
this you must know your business, your customers and your competition better
than anyone else. Then you need to use your unique resources to do something
for your customers that no one else does. (Hey no one said this stuff was
Startup Success Secret #3:
Tell a lot of people
I don’t mean stop everyone
you meet on the street and talk their ears off. I do mean commit your resources
(time, money and energy) to creating and delivering your message to people who
want what you do. Find a variety of ways to get your message in front of your
target audience. And keep delivering your message for the long term. Once-shot
ads or mailers do NOT work!