A lot of home based business center around an information product of some kind. Or the business is an affiliate of some kind of information product(s). It might even be a subscription based product. Here are some mistakes I sometimes see that you should strive to avoid. These are 3 from my own personal internet marketing ‘pet peeve’ list.
No opt out link — Maybe I opted into an email list. That doesn’t mean I am going to want to keep receiving those emails forever. At some point, I may want to opt out. Too often I see an email series that has opt out links in the beginning but then phases them out. That forces me to look through all the series to find an opt out link. Or worse: no opt out link at all! Or another variation is the unlabeled opt out link. It’s just a link (sometimes in tiny font) at the bottom of the email that will let you opt out but it is not labeled as such. Here’s the bottom line: make it easy for your subscribers to unsubscribe – otherwise you will find yourself getting spam complaints or even blacklisted!
Float over from hell — I’m sure you’ve seen them: the float-over applet that won’t go away. It sits on the top the page you are trying to view and has no visible close button. I guess you know what happens when I run across one of those: exit the page, never to return!
When I say cancel, I mean cancel — One of the sensitive issues with a subscription service is the cancellation process. People who join a subscription service want to know they can cancel without a lot of headaches and endless recurring charges. When I say cancel my subscription, that’s what I mean. I don’t like a bunch of follow up emails begging me to reconsider and keeping my account open while I play ‘footsie’ with the customer service representative. Just cancel!
What about you? Do you have any internet marketing no-nos you might like to add?