To celebrate paying my third parking ticket this year, I thought I’d surface and republish this post:
My office is in a small town. To be more specific, my office is in the downtown of a small town. I don’t know how old the town is, but it´s old. The downtown area is not unlike many small towns across America. It once was residential, now it´s mostly commercial.
There is no parking.
Long ago when the city converted the mostly residential downtown area to commercial, they failed to think far enough into the future about where any of us were going to park. There is nowhere near the amount of space needed for business owners and patrons to park.
For example, the city took a residence with a single parking space and allowed it to be converted into a four office commercial building. This four office space, that once had only one car, now requires 4-5 cars parked somewhere in the vicinity for the people that now work there. With customers, this one-time residence now occupies 6+ parking spaces throughout the day. The problem is escalated when every house on the street is converted to commercial space.
Each one of us that work in this area has at one time or another complained to each other about the parking conditions. We hate it. Were there suitable alternatives for office space, many would leave.
Was anyone thinking when the entire downtown area was converted to commercial space? Sure, they were thinking of the tax revenue generated from the conversion. Little to no thought was given to the consequences. There were no plans approved on how to take care of us.
Could you be making similar decisions in your business? Have you weighed the consequences of making money with the effects on the people you do business with? If there were a good alternative – better location, better customer service, better selection – how many of your customers would leave?
For every business decision you make there are consequences. Don´t compromise your long term customer satisfaction with near term revenue. Think ahead about the consequences you place on your customer. Let your customer know you’re thinking of their long term interests as well as your own. The loyalty they repay is priceless.