Picking up where we left off yesterday — investigating the speakers coming to shop.org’s annual summit in Las Vegas next month — today our speaker of choice is Pinny Gniswisch, vice president of marketing for ice.com. As with yesterday’s executive from eBags.com, we’re not so much interested in the speakers themselves as we are in the companies they represent. But it is worth noting that two other Gniswisches work at ice.com.
I clicked onto ice.com to discover that it is a Web site devoted to jewelry. And, as with yesterday’s featured site, ice.com seems committed to customer service.
The Web site includes a nice page dedicated to educating the customer about jewelry — diamonds, gold and platinum, and pearls. Do you know, for instance, what a mabe (mah-bee) pearl is? Neither did I. According to this education page, it is often a South Sea pearl cultivated for its large size and mounted with a bezel.
The customer service page seems helpful, offering lists of areas where customers might need help. Click on “Ring Size. . .Not Sure?” and find a downloadable ring sizer. See ice.com’s free gift boxes. They’re very attractive.
Customers may shop by occasion, price, type of jewelry and type of gem. There is a clearance “rack,” a best-seller page and a one-of-a-kind collection.