Easter Sunday is just four weeks away. Although a lifetime to live by procrastinator standards if you don´t begin planning now, the bunny will pass you by and you will end up with an empty basket.
Since we are in the midst of Lent, and many heavy-on-the-meat restaurants are taking a beating- fish houses are boom this season, Easter Sunday is a great time to make up those lost dollars. But, you must remember that Easter is usually a family day that provides different tastes from Grandma to junior. Your menu has to be diverse to appeal to everyone at the table, but this conglomerate of palates also offers the smart marketer numerous platforms to appeal to.
The kids come first. Have a few colored eggs around, or chocolate bunnies, or jelly beans in a dish at the hostess stand. Make sure that your dessert selection offers something novel for the children. Kids aren´t that big on Tiramisu and really enjoy something that they understand. Bring it in special if you have to. It will sell.
Now on to the adults. Of course the Easter Brunch Buffet always gets top billing with me because of the money it brings to the bottom line with the least amount of hands-on during the shift. But, it is hard to switch to that style of dining if you are unfamiliar with the process. So design a menu that in essence has choices. Don´t hesitate to put an appetizer on your brunch menu. Be creative. It can be something other than your normal evening apps. Don´t hesitate to put Deviled Eggs, garnished with something as simple as capers, smoked salmon, and chopped red onion on the menu. Deviled eggs live large in many restaurants and are a tremendous profit center if done with style.
Another section of the menu that will certainly boost sales are specialty Easter cocktails. Nothing adds to a celebration more than Champagne. And, it is experiencing a resurgence after a slight dip over the past four years.
Forever the celebratory drink of Kings, Queens, champions of sport and society, a party isn´t a party without the bubbles a bottle brings to the table.
However, one of the greatest assets champagne has is it´s mix ability. And, that also means that if mixed, you don´t need to see cases of Verve Clicquot coming in the back door. A less expensive bottle will do the trick, add the sparkle, and brighten your guest´s day.
And, by mixing champagne with numerous other beverage, you can add the colors of the Easter basket to the table as though the bunny came table side to deliver the drinks.
One of the most popular Champagne Drinks is of course the Bellini. a combination of Peach juice, Champagne, and a dash of Cointreau. To add a bit more color to the table, and possibly someone´s afternoon, a Blue Souvenir is a mix of Vodka, Blue Curacao, and Champagne.
With these two cocktails, we´ve brought the Yellow and the Blue to the table, but to complete the colorful feeling of Easter a bit of red and pink might do the trick.
The fifties standard, a Kir Imperial can´t be left off the menu. Simply, Champagne, Creme de Framboise are joined together in this wonderful toast to the raspberry.
The Champagne Cocktail has to join the others with its great amber tones developed through the combination of Brandy, Champagne, a dash of sugar and a dash of bitters.
If you think your guests would enjoy Easter in France, the Champs-ElysEes is the perfect way to transport them there. Champagne, Strawberry Liquor and triple sec will do the trick.
And, the list goes on and on. And so do the colors. And, once someone sees the room filled with fluted glasses with colorful combinations, the ordering begins en masse.
Add a bit of color this Easter. Offer some great choices on your menu. And, once the holiday passes, there may be no need to take them off.