Seth Godin makes an important distinction about doing things “for” your customers vs. doing things “to” them, making the point that a business that forgets to do things for customers acts like it has a monopoly on the market. Some very large corporations have enough market share that they, in fact, only want to do what will cut costs and don’t care about growing. Think back to an unpleasant experience you had with a business and, chances are, they were doing things to you instead of for you.
Godin says, “One of the reasons small is so much more important than big is that people who think small have the power and flexibility to do things for their customers.”
To keep your own business growing, remind yourself and your employees to do things for your customers. Keep “thinking small”!