OK, so it’s a no brainer that in order to have a successful website you must have traffic and conversion. After all it’s customers that make the cash flow through your business. And customers must be able to find your website before they can buy.
That’s why search engine optimization (SEO) companies continue to sprout like weeds. With millions of websites out there all vying for the top spot, there’s plenty of business to go around. But you must be wary if you choose to work with an SEO company. The last thing you need is to get your website banned from the search engines. That would be a quick death for your company.
One of the biggest red flags to avoid when considering hiring an SEO firm is the famous SEO guarantee. And there’s plenty more red flags too. That’s why I found this free ebook What You Must Know Before Hiring an SEO Company to be a breath of fresh air. In addition to debunking the guarantee myth, they provide some great tips to help you pick just the right firm.