Remember Sally Field when she won the Academy Award saying something like, “You like me…you really like me.” I was just reminded of that statement while reading a popular PR blog that had a posting on how to tell if a journalist likes you by what they write in their story.
Here’s the real deal from a journalist perspective. Don’t equate emotions or feelings with the coverage you might or might not garner from a journalist. Journalists are too busy to figure out most times how they “feel” about your company. That’s not their job by the way. Their job is to report the news about your company and how it’s relevant to the industry overall.
To say that you can read into what they write and determine if they “like” you or not seems a stretch. Stories that journalists write go through editorial vettings and rewrites and tweaks, so the finished product may not even be what the journalist turned in verbatim.
My advice from a journalist’s perspective – don’t spend time wondering if a journalist really “likes” you, spend time making real news, knowing the best angle to catch a journalist’s eye, being responsive to their queries and transparent in your responses. Trust me, any journalist worth their typing digits will like all those things and you might get some good coverage out of it.
Now tell me the truth, “You like me…you really like me???”