As I was speaking with a prospective search engine optimization (SEO) client today, I noticed a link in the footer of their web site to the web design company that created it. I followed the link to find “search engine optimization” as one of the servies they offered.
On that page I found the following description for a service called: “Doorway Pages”:
“A doorway page (also known as a beacon or magic page) is a page of text linked to your site to improve your search engine ranking. Basically, this is a page of text that mirrors keywords and descriptions throughout your site.”
I almost fell off my chair with laughter. I haven’t seen mumbo jumbo like this in a long time. Even as far back as 5 years ago, SEOs were shunning the practice of doorway pages.
There’s no magic solution in SEO. A quick fix is quick trouble. Even black hat SEOs have to work hard to do what they do.
Spend all the time you’d waste recovering from the quick fix and invest it in creating a well structured site that is logically organized and contains well-linked, fresh content and you’ll be ahead of the game both short and long term.