There are no bad ideas. In order to get creative, you need to believe that. Thinking outside the box demands that you throw out conventional notions of practicality, of appropriateness, and of marketability. Sometimes, you just need to tickle your brain! You need to not be afraid to come up with wacky or bizarre or inane ideas. These inventions will get your brain moving. They might make you laugh, but they’ll also cause you to think about the world in new and different ways. As I’ve always said, most of your ideas will probably never make it to the marketplace. Does it really matter, then, if those ideas are wild? Some of the products we use daily were once inconceivable to the average person. We’ve become accustomed to them. But someone had to have a creative mind to create these products, and the conviction to bring them to fruition – even when their peers probably thought they were crazy!
The notion of the wacky inventor still pervades our culture. The image of the grey-haired disheveled inventor tinkering in his basement or garage persists. In my experience, that profile is the exact opposite of most inventors I meet. And it’s not a profile I’m asking you to embrace. But I do want you to celebrate the dreamy, the rash, the intuitive, and the “stupid”. Because you can always narrow these ideas down into something more practical. If a new idea solves a problem, it isn’t a stupid idea. Can that product be marketed? Maybe or maybe not. But a different solution could. Don’t stop imagining.
In a world that is constantly telling us how to fit in and why we should, try not to when you spend time imagining new products. Even if it’s just for a few hours of your day or week. You could come up with a great new invention.
Stephen Key is a successful award-winning inventor who has licensed
over 20 products in the past 30 years. Along with business partner
Andrew Krauss, Stephen runs inventRight,
a company dedicated to educating inventors about selling their ideas
and the skills needed to succeed. You can listen to the weekly radio show on inventing. Get In The News, list your invention to have media outlets find you for news stories.