Customers’ buying behavior is fascinating. The way you charge for something matters. You can charge a la carte pricing or you can offer a package deal. Assuming the package deal has the same total price as its a-la-carte components added together, which do you think will sell more?
Seth Godin quotes a Fast Company article that claims when Ikea start charging a nickel for shopping bags, consumption went down by a half. As Godin points out, it’s not the nickel. It’s the idea.
In the package deal you eliminate the idea of spending more. My guess is that your buyers won’t blink if your package is a popular enough combination. What do you think?