Quality Vs Quantity-Personally, I would rather give a client 3 really solid appointments than 20 not so hot ones. I often get clients who want me to book 20+ appointments in a 7 hour period. I always ask. “which would you prefer, quality or quantity?” It’s not so much that it’s either or, it’s just that when you focus on the numbers in a finite number of hours, you often sacrifice quality. The reason is that if you’re focused on the number of appointments then you must only be interested in 15 minute appointments because it takes a while to book a solid appointment. Trust me given the choice most sales people would choose quality of quantity. The trick is find some common ground somewhere in the middle.
Your job is to sell- I can’t stress this enough. If I am working with a sales person, I want to focus on getting your foot in the door. I don’t want to focus on selling your product or service. I am not licensed to sell insurance, mortgages or real estate-that’s your job. I am also not going to promote your company over the phone the same way you would because I am not you. I wouldn’t expect a cold caller to sell my services the same way I would because I am the expert and it’s my company after all. So understand that there are limits to what a cold caller can do for you. And unless you have hired them to specifically sell your product-leave the selling to the pros. Namely yourself.