Are you left uncertain and unsure because of the overwhelmingly negative news you’ve been reading and watching over the past year?
It seems like all the Wall Street Journal and Fox Business and other financial media giants have been talking about is how to “survive”.
Well I have a radically different view point for you. I strongly believe that now is a time when you can GROW your business.
The Quality of Your Question Determines the Results You Generate
If your focus is survival, you’re in for a tough time. Instead, I am coaching you to lift up your eyes and set your sites on growing your business.
Now maybe you’re saying, “David you’re crazy… my business is struggling just to survive these tough times… and now you are talking with me about growing?”
Yes! I am doing just that. And the reason I am is that the next 24-36 months are going to be pass no matter what you do. The real question is how will you use this time to grow and expand your business, increase your revenue and boost your cash flow.
And now is a real opportunity for you to do just this. But it’s up to you to grab it.
In this eletter I’m going to be talking directly to you as a business owner about how you use the current economic climate as the chance to grow your business and bottom-line. This is very fresh in my mind because I’ve been totally redesigning our Level Three Business Blueprint™ to take these factors into account. (I’m actually teaching this in two weeks to 50-60 business owners will be flying out to join me and Stephen in my hometown of Charlottesville next week.)
Key Number One: You must focus on the opportunity.
If you constantly are focused on “survival”, how many opportunities do you think you will miss out on? How inspired will your team be? How about your customers?
Here are three power questions for you to answer to help shift your thinking:
Which prospective customers who once wouldn’t have even looked to work with you are now open to switching vendors to use your company if you can give them better value for their money?
Which talent in the marketplace who once wouldn’t have dreamed of making a switch to your team is now open to the possibility of working with you?
Which of your vendors is more motivated than ever to help see you succeed? How could you leverage that relationship to lower your costs? Increase your sales? Improve your value proposition?
Can you see from the questions that there is a silver lining to the current market if you focus your energies on leveraging things to grow your business?
There has never been a better time to win over valuable business from clients who two years ago were too settled and comfortable to give you the time of day. (With the right approach I promise you they’ll listen now!)